Business acumen for strategic communicators : a primer

Author

• Ragas, Matthew W.

Additional Author(s)

• Culp, Ron

Publisher

Bingley, U.K: Emerald Group Publishing Limited, 2021

Language

English

ISBN

9781838676612

Series

Subject(s)

• BUSINESS COMMUNICATION
• SUCCESS IN BUSINESS

Notes

. .

Abstract

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acumen for Strategic Communicators' is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.

Physical Dimension

Number of Page(s)

1 online resource (xxiv, 308 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

PART I. Introduction --
Chapter 1. Strategic Communications and Business Acumen --
PART II. Guiding Approaches to Business --
Chapter 2. Growth, Innovation and Change --
Chapter 3. Agile and Lean Management --
Chapter 4. The Purpose-Driven Enterprise --
PART III. The People --
Chapter 5. Stakeholders and Society --
Chapter 6. The Board of Directors and the C-suite --
PART IV. The Money and the Numbers --
Chapter 7. Finance and the Capital Markets --
Chapter 8. Financial Statements and Valuation Essentials --
Chapter 9. Corporate Disclosure: Laws, Rules and Regulations --
PART V. Business Models --
Chapter 10. Strategic Communication Agencies and Consultancies --
Chapter 11. In-House Communication Departments and Teams --
PART VI. Practice Makes Perfect --
Chapter 12. Business Acumen and Professional Development.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01278/21	658.45 Rag B	Online !	Available