Fashion-ology : An introduction to fashion studies 1st ed.

Author

• Kawamura, Yuniya

Additional Author(s)

-

Publisher

Oxford: Berg, 2021

Language

English

ISBN

9781847888730

Series

Dress, body, culture

Subject(s)

• CLOTHING AND DRESS--SYMBOLIC ASPECTS
• FASHION
• FASHION DESIGNERS

Notes

. .

Abstract

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies of fashion do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She debunks the myth of the genius designer and explains, provocatively, that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist. Fashion-ology provides a big picture approach that focuses on the social process behind fashion and its perpetuation.

Physical Dimension

Number of Page(s)

1 online resource (x, 120 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

1 Introduction;
2 Sociological Discourse and Empirical;
3 Fashion as an Institutionalized System;
4 Designers: The Personification of Fashion;
5 Production, Gatekeeping and Diffusion of Fashion;
6 Adoption and Consumption of Fashion;
7 Conclusion; Notes;
Bibliography;
Index.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00039/22	391 Kaw F	Online !	Available