Fashioning identity : Status ambivalence in contemporary fashion 1st ed.
Author
Maria, Mackinney-Valentin
Additional Author(s)
-
Publisher
London: Bloomsbury Academic, 2021
Language
English
ISBN
9781474249133
Series
Dress and fashion research
Subject(s)
CLOTHING TRADE--FORECASTING
FASHION--FORECASTING
Notes
. .
Abstract
We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media, and real-time fashion mediation, complicating the basic dynamic of identity displays, and creating tension between personal statements and social performances.
Fashioning Identity explores how this tension is performed through fashion production and consumption, by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion in “normcore”, and from soccer jerseys in Kenya to heavy metal band T-shirts in Europe. Through these cases, the role of time, gender, age memory, novelty, copying, the body, and resistance are considered within the context of the contemporary fashion scene. Offering a fresh approach to the subject by readdressing Fred Davis’ seminal concept of “identity ambivalence” in Fashion, Culture, and Identity (1992), Mackinney-Valentin argues that we are in an epoch of “status ambivalence”, in which fashioning one’s own identity has become increasingly complicated.
