Fashionable childhood : Children in advertising 1st ed.
Author
Vänskä, Annamari
Additional Author(s)
-
Publisher
London: Bloomsbury Academic, 2021
Language
English
ISBN
9781474286008
Series
Subject(s)
MASS MEDIA AND CHILDREN
Notes
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Abstract
Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years.
With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, and Ralph Lauren and in-depth research into Italy’s special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children’s fashion is presented globally.
With the market for children’s fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.
