Advertising and promotion : an integrated marketing communications perspective 12th ed.

Author

• Belch, George E.

Additional Author(s)

-

Publisher

New York: McGraw-Hill Education, 2021

Language

English

ISBN

9781260570991

Series

Subject(s)

• SALES PROMOTION
• ADVERTISING
• COMMUNICATION IN MARKETING

Notes

. .

Abstract

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

Physical Dimension

Number of Page(s)

xxxi, 740 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00449/22	659.1 Bel A	Library - 7th Floor	Available
2.	00510/22	659.1 Bel A	Library - 7th Floor	Available