Through a lens of scarcity : Health communication in a low-income context 1st ed.

Author

• Lanfer, Hanna Luetke

Additional Author(s)

-

Publisher

Wiesbaden: Springer Fachmedien Wiesbaden , 2021

Language

English

ISBN

9783658349141

Series

Gesundheit und gesellschaft

Subject(s)

• COMMUNICATION IN MEDICINE
• ELECTRONIC BOOKS
• HEALTH EDUCATION

Notes

. .

Abstract

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.

Physical Dimension

Number of Page(s)

1 online resource (xxi, 387 p.)

Dimension

-

Other Desc.

ill.

Summary / Review / Table of Content

Introduction
Strategic communication
Scarcity
Integrating poverty influences into communication campaign development
Sierra Leone
A qualitative study on health communication in a low-income context (Study 1)
Field experiment of a communication campaign on hand hygiene (Study 2)
Conclusion

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00609/22	610.7 Lan	Online !	Available