China livestreaming e-commerce industry insights 1st ed.

Author

• Ruo, Si

Additional Author(s)

-

Publisher

Singapore : Springer Singapore, 2021

Language

English

ISBN

9789811653445

Series

Subject(s)

• CHINA
• ELECTRONIC COMMERCE
• POPULAR CULTURE

Notes

. .

Abstract

This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies.

Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform.

It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry.

This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry’s development.

Physical Dimension

Number of Page(s)

1 online resource (xx, 105 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

The Evolvement of Livestreaming E-Commerce
Market Overview for Livestreaming E-Commerce
Methodology of Influencer Marketing in Livestreaming E-Commerce
Livestreaming E-Commerce Platforms in China: Types and Strategies
Risks and Future of Livestreaming E-Commerce in China

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00624/22	658.8720951 Ruo C	Online !	Available