Multimodality and identity

Author

• van Leeuwen, Theo

Additional Author(s)

-

Publisher

London: Routledge, 2021

Language

English

ISBN

9781003186625

Series

Subject(s)

• MODALITY (LINGUISTICS)
• SEMIOTICS--SOCIAL ASPECTS

Notes

. .

Abstract

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.

Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.

Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

Physical Dimension

Number of Page(s)

1 online resource (190 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

List of figures
Acknowledgements
Introduction
Chapter 1 The social semiotics of identity
Chapter 2 Functionality and identity
Chapter 3 Analysing style
Chapter 4 Shape
Chapter 5 Colou
rChapter 6 Texture
Chapter 7 Movement
Chapter 8 A social semiotic theory of synaesthesia
References
Index

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00297/23	302.2 Van M	Online !	Available