The creative curve : how to develop the right idea, at the right time

Author

• Gannett, Allen

Additional Author(s)

-

Publisher

New York: Currency, 2018

Language

English

ISBN

9781524761714

Series

Subject(s)

• CREATIVE ABILITY IN BUSINESS
• SELF-ACTUALIZATION (PSYCHOLOGY)
• SUCCESS IN BUSINESS

Notes

. . Index: p.257-270

Abstract

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls "the creative curve" - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement

Physical Dimension

Number of Page(s)

xii, 270 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

Part I: Overturning the mythology of creativity
The making of a dream
Learning a lie
The origin of the myth
What is talent?
What is a genius?
The creative curve
Part II: The four laws of the creative curve
Law I: Consumption
Law II: Imitation
Law III: Creative communities
Law IV: Iterations
Epilogue

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00634/23	658.4094 Gan C	Library - 7th Floor	Available