Products for conscious consumers : developing, marketing and selling ethical products

Author

Additional Author(s)

• Ogunyemi, Kemi
• Burgal, Vanessa

Publisher

Bingley, U.K: Emerald Group Publishing Limited, 2022

Language

English

ISBN

9781802628388

Series

Subject(s)

• CONSUMER BEHAVIOR--MORAL AND ETHICAL ASPECTS

Notes

. .

Abstract

Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.

Physical Dimension

Number of Page(s)

1 online resource (xv, 242 p.)

Dimension

-

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

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