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Marketing research : text and cases 7th ed
Author
Boyd, Harper W.
Additional Author(s)
Westfall, Ralph
Stasch, Stanley F.
Publisher
Homewood: Richard D. Irwin, 1989
Language
English
ISBN
0256068135
Series
-
Subject(s)
MARKETING RESEARCH
MARKETING RESEARCH-CASE STUDIES
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xv, 816 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02744/92
658.83 Boy M
-
Available
2.
01235/07
658.83 Boy M
Library - 7th Floor
Available
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