Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing research : text and cases 7th ed
Author
Boyd, Harper W.
Additional Author(s)
Westfall, Ralph
Stasch, Stanley F.
Publisher
Homewood: Richard D. Irwin, 1989
Language
English
ISBN
0256068135
Series
-
Subject(s)
MARKETING RESEARCH
MARKETING RESEARCH-CASE STUDIES
Notes
-
Abstract
Bibliography
Physical Dimension
Number of Page(s)
xv, 816 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02744/92
658.83 Boy M
-
Available
2.
01235/07
658.83 Boy M
Library - 7th Floor
Available
Similar Collection
by author or subject
Marketing management
Marketing management
Manajemen pemasaran
Identifikasi faktor-faktor yang mempengaruhi minat berwiraswasta alumni fakultas ekonomi jurusan manajemen universitas kristen petra tahun 1997-2000
Pengaruh shopping values dan store attributes terhadap impluse buying melalui customer attitude pada pelanggan department store
Analisis pengaruh health culture, health awareness, dan product perception terhadap buying decision produk kondom pria golongan dewasa muda di Surabaya
Analisis pengaruh durasi dan pengulangan pada iklan di media televisi dengan efektivitas iklan (studi kasus iklan sandal New Era)
Analisa pengaruh kebutuhan mencari variasi merek , dan ketidakpuasan konsumen terhadap keputusan perpindahan merek pada produk telepon seluler (GSM) di kalangan mahasiswa Universitas Kristen Petra ...