Maxi marketing : the new direction in advertising, promotion and marketing strategy

Author

• Rapp, Stan

Additional Author(s)

• Collins, Thomas L.

Publisher

New York: 1988

Language

English

ISBN

-

Series

McGraw-Hill series in marketing

Subject(s)

• ADVERTISING
• MARKETING
• SALES PROMOTION

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

x, 278 p.

Dimension

22 cm

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01077/90	658.8 Rap M	-	Unavailable : Lost