Marketing communications management : Concepts and theories, cases & practices

Author

• Copley, Paul

Additional Author(s)

-

Publisher

Oxford: Elsevier Butterworth-Heinemann, 2004

Language

English

ISBN

0750652942

Series

-

Subject(s)

• MARKETING
• ADVERTISING
• COMMUNICATION IN MARKETING

Notes

Bibliography. Index: p. 433-441

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 441 p.

Dimension

28 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00033/05	- 658.802 Cop M	Library - 7th Floor	Available
2.	02611/05	- 658.802 Cop M	Library - 7th Floor	Available