Data and text mining : a business applications approach

Author

• Miller, Thomas W.

Additional Author(s)

-

Publisher

Upper Saddle River, N.J.: Pearson Education, Inc, 2005

Language

English

ISBN

0131229117

Series

Subject(s)

• DATA MINING
• DATABASE SEARCHING

Notes

. Bibliography: p. 159-173. Index: p. 175-178

Abstract

This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.

Physical Dimension

Number of Page(s)

xiii, 178 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00691/05	- 006.312 Mil D	Library - 7th Floor	Available