Quantitative analysis in marketing management

Author

• Moutinho, Luiz

Additional Author(s)

• Goode, Mark
• Davies, Fiona

Publisher

New York: John Wiley & Sons, Inc , 1998

Language

English

ISBN

0471964301

Series

-

Subject(s)

• MARKETING-MANAGEMENT-STATISTICAL METHODS
• MARKETING-MANAGEMENT-MATHEMATICAL MODELS

Notes

• Appendix: p. 301-321

Index: p. 322-331

Abstract

-

Physical Dimension

Number of Page(s)

x, 331 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00720/05	- 658.800151 Mou Q	Library - 7th Floor	Available