Pengaruh karakteristik kategori produk, atribut produk dan kebutuhan mencari variasi terhadap brandswitching pada konsumen rinso di Surabaya

Author

• Sugiantio, Tjiang Edy Jaya

Additional Author(s)

• Emmyliya, Andi

Publisher

Surabaya: Fakultas Ekonomi Jurusan Manajemen UK Petra, 2005

Language

Indonesian

ISBN

-

Series

Tugas Akhir No.02011855/MAN/2005

Subject(s)

• CONSUMER BEHAVIOR
• CONSUMERS-RESEARCH
• MARKETING RESEARCH
• PRODUCT MANAGEMENT

Notes

• Appendix

Bibliography

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 57 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

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