The cultural dimension of international business 4th ed.
Author
Ferraro, Gary P.
Additional Author(s)
-
Publisher
Upper Saddle River, N.J.: Pearson Education, 2002
Language
English
ISBN
0130903272
Series
Subject(s)
INTERCULTURAL COMMUNICATION
INTERNATIONAL BUSINESS ENTERPRISES-SOCIAL ASPECTS
TECHNICAL ASSISTANCE-ANTHROPOLOGICAL ASPECTS
Notes
. Bibliography: p. 199-206. Index: p. 208-214
Abstract
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides readers with the necessary framework for understanding the cultural dimension of the international business arena. For individuals seeking to understand any cross cultural business encounter they have had in the past or might have in the future
