Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The mirage of global markets : how globalizing companies can succeed as markets localize
Author
Arnold ,David
Additional Author(s)
-
Publisher
Upper Saddle River, N.J.: Prentice-Hall, 2004
Language
English
ISBN
013047066X
Series
-
Subject(s)
EXPORT MARKETING
Notes
Index: p. 223-229
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 229 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01690/05
- 658.84 Arn M
Library - 7th Floor
Available
Similar Collection
by author or subject
International marketing
Prechter's global market perspective
Growing your business globally
Global brand strategy
Principles of international marketing research
International marketing
Start right in e-business
Export/import procedures and documentation