Franchising hospitality services

Author

• Lashley, Conrad

Additional Author(s)

• Morrison, Alison

Publisher

New York: Routledge, 2016

Language

English

ISBN

0750647728, 9781138148734

Series

Butterworth Heinemann the hospitality, Leisure and tourism series

Subject(s)

• FRANCHISES (RETAIL TRADE)
• HOSPITALITY INDUSTRY

Notes

• First published 2000 by Butterworth-Heinemann

. Bibliography. Index: p. 267-274

Abstract

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.

In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

Physical Dimension

Number of Page(s)

xviii, 274 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

Franchising organization and debates --
introduction --
History and development --
Franchising research: a failed literature? --
Entrepreneurs or intrapreneurs? --
Empowered franchisees? --
Financial fundamentals --
Catering --
Hotels --
Licensed Retail --
Travel, trade and transport --
The case of McDonald's Restaurants Limited.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02095/05	647.94068 Las F	Library - 7th Floor	Available
2.	00917/17	647.94068 Las F	Library - 7th Floor	Available