Strategic marketing management : planning, implementation and control 3rd ed.

Author

• Wilson, Richard M. S.

Additional Author(s)

• Gilligan, Colin

Publisher

Amsterdam: Elsevier Butterworth-Heinemann, 2005

Language

English

ISBN

0750659386

Series

-

Subject(s)

• MARKETING-MANAGEMENT

Notes

Bibliography: p. 813-851. Index: p. 853-867

Abstract

-

Physical Dimension

Number of Page(s)

xii, 867 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02400/05	- 658.8 Wil S	Library - 7th Floor	Available