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Strategic marketing management : planning, implementation and control 3rd ed.

Author
  • Wilson, Richard M. S.
Additional Author(s)
  • Gilligan, Colin
Publisher
Amsterdam: Elsevier Butterworth-Heinemann, 2005
Language
English
ISBN
0750659386
Series
-
Subject(s)
  • MARKETING-MANAGEMENT
Notes
Bibliography: p. 813-851. Index: p. 853-867
Abstract
-
Physical Dimension
Number of Page(s)
xii, 867 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02400/05- 658.8 Wil SLibrary - 7th FloorAvailable

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