Product management 4th ed.

Author

• Lehmann, Donald R.

Additional Author(s)

• Winer, Russell S.

Publisher

Boston, Massachusetts: McGraw Hill, 2005

Language

English

ISBN

0071238328

Series

McGraw-Hill/Irwin series in marketing

Subject(s)

• MARKETING-MANAGEMENT
• PRODUCT MANAGEMENT
• NEW PRODUCTS-MANAGEMENT

Notes

• Appendix: p. 475-478

. Bibliography. Index: p. 479-494

Abstract

-

Physical Dimension

Number of Page(s)

xvi, 494 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03300/08	- 658.5 Leh P	-	Unavailable : Removed
2.	02417/05	- 658.5 Leh P	Library - 7th Floor	Available