Advertising : principles and practice 7th ed.

Author

• Wells, William

Additional Author(s)

• Moriarty, Sandra
• Burnett, John

Publisher

Upper Saddle River, NJ: Pearson Education, Inc, 2006

Language

English

ISBN

0131968815

Series

Subject(s)

• ADVERTISING

Notes

• Glossary: p. 557 - 570

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Abstract

-

Physical Dimension

Number of Page(s)

xxxi, 592 p.

Dimension

27 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04330/05	- 659.1 Wel A	Library - 7th Floor	Available