Media and communication research methods : an inroduction to qualitative and quantitative approaches

Author

• Berger, Arthur Asa

Additional Author(s)

-

Publisher

Thousand Oaks, California: Sage Publication , Inc., 2000

Language

English

ISBN

0761918531

Series

Subject(s)

• COMMUNICATION-RESEARCH-METHODOLOGY
• MASS MEDIA-RESEARCH-METHODOLOGY

Notes

• Glossary: p. 269 - 284

. Bibliography: p. 265 - 268. Index: p. 285 - 293

Abstract

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Physical Dimension

Number of Page(s)

xxi, 295 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00564/06	- 302.23072 Ber M	Library - 7th Floor	Available