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Innovative marketing communications : strategies for the events industry

Author
  • Masterman, Guy
Additional Author(s)
  • Wood, Emma H.
Publisher
Amsterdam: Elsevier Butterwooth-Heinemann, 2006
Language
English
ISBN
0750663618
Series
Events management series
Subject(s)
  • MARKETING-MANAGEMENT
  • SERVICE INDUSTRIES-ADVERTISING
  • COMMUNICATION IN MARKETING
  • MARKETING
Notes
  • Appendix: p. 309 - 311
Bibliography. Index: p. 312 - 322
Abstract
-
Physical Dimension
Number of Page(s)
xxi, 322 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00799/06- 658.8 Mas I-Unavailable : Lost

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