Innovative marketing communications : strategies for the events industry

Author

• Masterman, Guy

Additional Author(s)

• Wood, Emma H.

Publisher

Amsterdam: Elsevier Butterwooth-Heinemann, 2006

Language

English

ISBN

0750663618

Series

Events management series

Subject(s)

• MARKETING-MANAGEMENT
• SERVICE INDUSTRIES-ADVERTISING
• COMMUNICATION IN MARKETING
• MARKETING

Notes

• Appendix: p. 309 - 311

Bibliography. Index: p. 312 - 322

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 322 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00799/06	- 658.8 Mas I	-	Unavailable : Lost