Marketing of high-technology produts and innovations 2nd ed.

Author

• Mohr, Jakki

Additional Author(s)

• Slater, Stanley
• Sengupta, Sanjit

Publisher

Upper Saddle River, NJ: Pearson Prentice-Hall, 2005

Language

English

ISBN

0131230239

Series

-

Subject(s)

• MARKETING
• SELLING-HIGH TECHNOLOGY
• HIGH TECHNOLOGY INDUSTRIES-MARKETING

Notes

Bibliogrphy. Index: p. 431 - 450

Abstract

-

Physical Dimension

Number of Page(s)

xx, 450 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01096/06	- 658.8 Moh M	Library - 7th Floor	Available