Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

What customers want : using outcome-driven innovation to create breakthrough products and services

Author
  • Ulwick, Anthony W.
Additional Author(s)
-
Publisher
New York: McGraw-Hill, 2005
Language
English
ISBN
0071408673
Series
-
Subject(s)
  • NEW PRODUCTS-PLANNING
  • PRODUCT MANAGEMENT
Notes
  • Glossary: p. 177 - 187
Bibliography: p. 189. Index: p. 191 - 202
Abstract
-
Physical Dimension
Number of Page(s)
xxxv, 202 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01144/06- 658.575 Ulw WLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Pengembangan produk baru
New product and brand management
Strategic brand management
Business marketing strategy
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Hubungan antara loyalitas merek dan promosi penjualan distributor dengan intensitas pembelian produk PT. Avia Avian oleh retailer cat di Bali
Penilaian faktor - faktor pembentuk ekuitas merek tepung terigu kereta kencana