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Analisa efektivitas iklan extra joss menurut respon pemirsa TV di Surabaya dengan menggunakan consumer decision model (CDM)

Author
  • Tanzil, Arron
Additional Author(s)
  • Wijaya, Irawan Agus
Publisher
Surabaya: Fakultas Ekonomi Jurusan Manajemen UK Petra, 2006
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.02012004/MAN/2006
Subject(s)
  • CONSUMER BEHAVIOR
  • MARKETING-DECISION MAKING
Notes
  • Appendix
Bibliography
Abstract
-
Physical Dimension
Number of Page(s)
xii, 113 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01849/06(T) - 658.8342 Tan ALibrary - 8th FloorAvailable

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