Analisa efektivitas iklan extra joss menurut respon pemirsa TV di Surabaya dengan menggunakan consumer decision model (CDM)

Author

• Tanzil, Arron

Additional Author(s)

• Wijaya, Irawan Agus

Publisher

Surabaya: Fakultas Ekonomi Jurusan Manajemen UK Petra, 2006

Language

Indonesian

ISBN

-

Series

Tugas Akhir No.02012004/MAN/2006

Subject(s)

• CONSUMER BEHAVIOR
• MARKETING-DECISION MAKING

Notes

• Appendix

Bibliography

Abstract

-

Physical Dimension

Number of Page(s)

xii, 113 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01849/06	(T) - 658.8342 Tan A	Library - 8th Floor	Available