Marketing to moviegoers : a handbook of strategies used by major studios and independents

Author

• Marich, Robert

Additional Author(s)

-

Publisher

Amsterdam: Elsevier, 2005

Language

English

ISBN

0240806875

Series

-

Subject(s)

• MOTION PICTURES-MARKETING
• MOTION PICTURES-DISTRIBUTION

Notes

• Glossary: p. 277 - 285

Bibliography: p. 287. Index: p. 389 - 300

Abstract

-

Physical Dimension

Number of Page(s)

xii, 300 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03359/06	- 791.430688 Mar M	Library - 7th Floor	Available