Contemporary advertising 9th ed.

Author

• Arens, William F.

Additional Author(s)

-

Publisher

Boston, Massachusetts: Irwin McGraw-Hill, 2004

Language

English

ISBN

0071214259

Series

Subject(s)

• ADVERTISING

Notes

• Appendix
• CD-ROM
• Glossary

. Bibliography.

Abstract

-

Physical Dimension

Number of Page(s)

xlii, 617 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03897/06	- 659.1 Are C	Library - 7th Floor	Available