Brand stretch : why 1 in 2 extensions fail and how to beat the odds

Author

• Taylor, David

Additional Author(s)

-

Publisher

Chichester, West Sussex: John Wiley & Sons Ltd, 2004

Language

English

ISBN

0470862114

Series

-

Subject(s)

• BRAND NAME PRODUCTS
• MARKETING-MANAGEMENT
• PRODUCT MANAGEMENT

Notes

Bibliography: p. 151 - 153. Index: p. 155 - 162

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 162 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04015/06	- 658.827 Tay B	Library - 7th Floor	Available