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Eating the big fish : how challenger brands can compete against brands leaders

Author
  • Morgan, Adam
Additional Author(s)
-
Publisher
New York: John Wiley & Sons, Inc , 1999
Language
English
ISBN
0471242098
Series
-
Subject(s)
  • NEW PRODUCTS
  • BRAND NAME PRODUCTS
  • PRODUCT MANAGEMENT
Notes
Bibliography: p. 374-276. Index: p. 281-286
Abstract
-
Physical Dimension
Number of Page(s)
xvii, 286 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04026/06- 658.827 Mor ELibrary - 7th FloorAvailable

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