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Consumer-centric category management : how to increase profits by managing categories based on consumer needs

Author
  • ACNielsen
Additional Author(s)
  • Heller, Al
  • Karolefski, John
Publisher
Hoboken: John Wiley & Sons, Inc , 2006
Language
English
ISBN
0471703591
Series
-
Subject(s)
  • RETAIL TRADE-MANAGEMENT
  • MARKETING
  • CONSUMERS-PREFERENCES
Notes
Index: p. 347-356
Abstract
-
Physical Dimension
Number of Page(s)
xi, 356 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04217/06- 658.87 ACN CLibrary - 7th FloorAvailable

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