Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Consumer-centric category management : how to increase profits by managing categories based on consumer needs

Author
  • ACNielsen
Additional Author(s)
  • Heller, Al
  • Karolefski, John
Publisher
Hoboken: John Wiley & Sons, Inc , 2006
Language
English
ISBN
0471703591
Series
-
Subject(s)
  • RETAIL TRADE-MANAGEMENT
  • MARKETING
  • CONSUMERS-PREFERENCES
Notes
Index: p. 347-356
Abstract
-
Physical Dimension
Number of Page(s)
xi, 356 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04217/06- 658.87 ACN CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Selling blue elephants
Supply chain management in the retail industry
Analisis pengaruh brand knowledge dan customer preference terhadap behavior intention pada fast fashion di Surabaya dengan brand cause fit sebagai variabel mediasi
Marketing 5.0
Analisa kepuasan atas customer shopping experience: studi kasus pada Matahari Department Store City of Tomorrow Surabaya
Fungsi public relations yang dijalankan sales marketing hotel ijen view Bondowoso dalam usaha membentuk citra perusahaan
The Codes of selling
Peran komunikasi pemasaran pada PT. Unicom dalam memperkenalkan produk klien kepada konsumen