Advertising 4th ed.

Author

• White, Roderick

Additional Author(s)

-

Publisher

London: McGraw-Hill Book Company, 2000

Language

English

ISBN

0077094581

Series

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING

Notes

• Glossary: p. 287-293

. Bibliography: p. 294-296. Index: p. 301-317

Abstract

-

Physical Dimension

Number of Page(s)

vii, 317 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04395/06	- 659.1 Whi A	Library - 7th Floor	Available