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Strategic advertising management 2nd ed.

Author
  • Percy, Larry
Additional Author(s)
  • Elliott, Richard
Publisher
Oxford: Oxford University press, Inc., 2005
Language
English
ISBN
0199274894
Series
Subject(s)
  • ADVERTISING-MANAGEMENT
  • STRATEGIC PLANNING
Notes
  • Glossary: p. 323 - 326
. . Index: p. 327 - 335
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 335 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.06460/06- 659.1068 Per SLibrary - 7th FloorAvailable

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