Pengaruh source credibility scale terhadap minat beli konsumen (studi kasus endorsement Dian Sastro pada iklan televisi panasonic 2004-2005 di Surabaya)

Author

• Prisutandy, Rudy

Additional Author(s)

-

Publisher

Surabaya: Fakultas Ekonomi Jurusan Manajemen UK Petra, 2006

Language

Indonesian

ISBN

-

Series

Tugas Akhir No.02012171/MAN/2006

Subject(s)

• CONSUMER BEHAVIOR
• ADVERTISING-TELEVISION PROGRAMS

Notes

• Appendix: p. 55 - 81

Bibliography: p. 54

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 81 p.

Dimension

30 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00870/07	(T) - 658.834 Pri P	Library - 8th Floor	Unavailable : Removed