Advertising and promotion : an integrated marketing communications perspective 7th ed.

Author

• Belch, George E

Additional Author(s)

-

Publisher

Boston: The McGraw-Hill Companies, 2007

Language

English

ISBN

0071105891

Series

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING
• SALES PROMOTION

Notes

. .

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 820 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02052/07	- 659.1 Bel A	Library - 7th Floor	Available