Value-based marketing : marketing strategies for corporate growth and shareholder value

Author

• Doyle, Peter

Additional Author(s)

-

Publisher

Chichester, West Sussex: John Wiley & Sons Ltd, 2000

Language

English

ISBN

0471877271

Series

-

Subject(s)

• MARKETING
• MARKETING-MANAGEMENT

Notes

• Glossary: p. 358

Bibliography. Index: p. 359 - 370

Abstract

-

Physical Dimension

Number of Page(s)

xii, 370 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03022/07	- 658.8 Doy V	Library - 7th Floor	Available