Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Value-based marketing : marketing strategies for corporate growth and shareholder value

Author
  • Doyle, Peter
Additional Author(s)
-
Publisher
Chichester, West Sussex: John Wiley & Sons Ltd, 2000
Language
English
ISBN
0471877271
Series
-
Subject(s)
  • MARKETING
  • MARKETING-MANAGEMENT
Notes
  • Glossary: p. 358
Bibliography. Index: p. 359 - 370
Abstract
-
Physical Dimension
Number of Page(s)
xii, 370 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03022/07- 658.8 Doy VLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Marketing management and strategy
Public relations marketing
Analisa pengaruh content marketing terhadap customer advocacy dengan social commerce dan customer experience sebagai variabel intervening pada Lazada
Winning the mom market in Indonesia
Destination branding kota Surabaya sebagai kota wisata kuliner pertama di Indonesia: "tagline and Surabaya new brand identity"
Peranan saluran distribusi dalam meningkatkan volume penjualan pada UP "Karang Pilang" di Surabaya
Peranan bauran pemasaran dalam usaha meningkatkan volume penjualan pada PT Persada Centra Informacie
Evaluasi penerapan sectoral marketing approach pada PT (Persero) superintending company of Indonesia (Sucofindo) SBU INCO Surabaya