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Efek penggunaan celebrity endorser dan jingle dalam iklan televisi olay total white cream versi "Audy dan Nindi" terhadap brand awareness

Author
  • Mahjudie, Fanny
Additional Author(s)
-
Publisher
Surabaya: Fakultas Ilmu Komunikasi, Jur. Ilmu Komunikasi UK Petra, 2007
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.10010220/KOM/2007
Subject(s)
  • COMMUNICATION IN MARKETING
  • TELEVISION ADVERTISING
  • COMMUNICATION
Notes
  • Appendix: p. 181 - 254
Bibliography: p. 176 - 180
Abstract
-
Physical Dimension
Number of Page(s)
xix, 254 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.03455/07(T) - 302.2 Mah ELibrary - 8th FloorUnavailable : Removed

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