Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Destination branding "Surabaya as a city of business" (brand communication)
Author
Suyono, Stephanie
Additional Author(s)
Sianto, Fransisca
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2007
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.01150094/PMR/2007
Subject(s)
BRAND NAME PRODUCTS
MARKETING-MANAGEMENT
Notes
Appendix: p. 118 - 145
Bibliography: p. 116 - 117
Abstract
-
Physical Dimension
Number of Page(s)
xv, 145 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04951/07
(T) - 658.827 Suy D
Library - 8th Floor
Unavailable : Removed
Similar Collection
by author or subject
Cases in marketing management
Body wash 'Femme': creative implementation
Create new branding : Q'store 'segmentasi, targeing, postioning'
Strategi pemasaran pada CV Mega Lestari Plasindo
Analisa credibility celebrity endorser model: sikap audience terhadap iklan dan merek serta pengaruhnya pada minat beli "Top Coffee"
Pengaruh atribut produk, harga, promosi dan saluran distribusi terhadap pengambilan keputusan pembelian konsumen tentang produk honda vario di PT. THM Surabaya
Revitalisasi kerja wiraniaga PT Forta Mitra Sejati Surabaya melalui perbaikan pola kerja baku
Pengaruh retail mix terhadap minat beli ulang konsumen department store di Tunjungan Plaza Surabaya