The Media handbook : a complete guide to advertising media selection, planning, research, and buying 3rd ed.

Author

• Katz, Helen

Additional Author(s)

-

Publisher

Mahwah, New Jersey: Lawrence Erlbaum Asociates, Inc, Publishers, 2007

Language

English

ISBN

0805857184

Series

Leas's communication series

Subject(s)

• MASS MEDIA AND BUSINESS-HANDBOOKS, MANUALS, ETC.
• MARKETING CHANNELS-HANDBOOKS, MANUALS, ETC.
• ADVERTISING-HANDBOOKS, MANUALS, ETC.
• ADVERTISING MEDIA PLANNING-HANDBOOKS, MANUALS, ETC.

Notes

Bibliography : p. 181 - 184. Index : p. 185 - 189

Abstract

-

Physical Dimension

Number of Page(s)

xvii, 189 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01293/08	(R) 659.1 Kat M	Library - 6th Floor	Available