Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Kleppner's advertising procedure 17th ed
Author
Lane, W. Ronald
Additional Author(s)
King, Karen Whitehill
Russell, J. Thomas
Publisher
Upper Saddle River, N.J.: Pearson Education, Inc, 2008
Language
English
ISBN
0135126479
Series
Subject(s)
ADVERTISING
Notes
Glossary: p. 799-803
. . Index: p. 817-829
Abstract
-
Physical Dimension
Number of Page(s)
xx, 829 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01301/08
- 659.1 Lan K
Library - 7th Floor
Available
Similar Collection
by author or subject
Perancangan komunikasi visual promosi daimatu sandal
Perancangan iklan layanan masyarakat dalam rangka mencegah pelanggaran lalu lintas di kota Surabaya dengan menggunakan media utama through the line
Pengaruh kredibilitas endorser dan kreativitas iklan terhadap sikap konsumen terhadap merek melalui efektivitas iklan sebagai variabel intervening (studi pada iklan line AADC)
Perancangan desain grafis promosi boutique up-date Surabaya
Perancangan komunikasi visual Hani & Robert's
Perancangan komunikasi visual pendukung promosi celana jeans merk triple di Surabaya
Analisa efektivitas konsep iklan majalah produk viva white clean and mask
Perancangan media promosi mentari mitra media advertising