Value creation : the power of brand equity

Author

• Neal, William

Additional Author(s)

• Strauss, Ron

Publisher

Mason, Ohio: South-Western Cengage learning, 2008

Language

English

ISBN

1587992043

Series

-

Subject(s)

-

Notes

• Glossary : p. 345 - 347

Index : p. 349 - 353

Abstract

-

Physical Dimension

Number of Page(s)

xiii, 353 p.

Dimension

-

Other Desc.

24 cm.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02117/08	658.827 Nea V	Library - 7th Floor	Available