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Essentials of contemporary advertising 2nd ed.

Author
  • Arens, William F.
Additional Author(s)
  • Weigold, Michael
  • Schaefer, David H.
Publisher
Boston, Massachusetts: Irwin McGraw-Hill, 2009
Language
English
ISBN
0073380970
Series
Subject(s)
  • ADVERTISING
Notes
  • Glossary: p. 488 - 510
. Bibliography: p. 511 - 523. Index: p. 530 - 558
Abstract
-
Physical Dimension
Number of Page(s)
xxiv, 558 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.04279/08659.1 Are ELibrary - 7th FloorAvailable

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