Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
OBD : The business of illusion and the illusion of business
Author
Conley, Lucas
Additional Author(s)
-
Publisher
New York: PublicAffairs, 2008
Language
English
ISBN
9781586484682
Series
-
Subject(s)
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
Notes
Bibliography: p. 205 - 211. Index: p. 215 - 230
Abstract
-
Physical Dimension
Number of Page(s)
230 p.
Dimension
22 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04437/08
658.827 Con O
Library - 7th Floor
Available
Similar Collection
by author or subject
Destination branding homey Surabaya (customer journey, budgeting)
Strategic brand communication campaigns
Create brand communication strategy "q'store"
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "coffeehouse which serve a drink from paradise, in heaven like atmosphere, with angelic service" (studi kasus media ...
Re-branding Ades (strategic brand analysis)
Brand management and strategy
The 360 degree brand in Asia
Integrated advertising, promotion, and marketing communications