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Analisis efektivitas media promosi black canyon coffee dengan brand proposition "cozy..delicious..exciting" studi kasus media koran dan merchandise
Author
Maretha, Lidya
Additional Author(s)
Cahyadi, Linggawati
Publisher
Surabaya: Fakultas Ekonomi Jurusan Pemasaran UK Petra, 2008
Language
Indonesian
ISBN
-
Series
Tugas Akhir No.01190131/PMR/2008
Subject(s)
MARKETING-MANAGEMENT
Notes
Appendix: p. 177 - 261
Bibliography: p. 176
Abstract
-
Physical Dimension
Number of Page(s)
xix, 261 p.
Dimension
30 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04584/08
(T) - 658.8 Mar A
Library - 8th Floor
Unavailable : Removed
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