Advertising : Principles and practice 8th ed.

Author

• Moriarty, Sandra

Additional Author(s)

• Mitchell, Nancy
• Wells, William

Publisher

Upper Saddle River, NJ: Pearson Education, 2009

Language

English

ISBN

0135009383

Series

Subject(s)

• ADVERTISING

Notes

• Appendix: p. 633 - 637
• Glossary: p. 639 - 655

. Bibliography: p. 661 - 670. Index: p. 671 - 686

Abstract

-

Physical Dimension

Number of Page(s)

686 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00130/09	659.1 Mor A	Library - 7th Floor	Available