Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Integrated marketing communications : Strategic planning perspectives 2nd ed.

Author
  • Tuckwell, Keith J.
Additional Author(s)
-
Publisher
Toronto, Ontario: Pearson Prentice-Hall, 2007
Language
English
ISBN
0132199122
Series
-
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
  • SALES PROMOTION
Notes
  • Appendix: p. 367 - 418
  • Glossary: p. 419 - 427
Bibliography. Index: p. 428 - 440
Abstract
-
Physical Dimension
Number of Page(s)
xxiii, 440 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00464/09658.802 Tuc I-Unavailable : Lost

Similar Collection

by author or subject
Perancangan komunikasi visual pendukung promosi Bali Zoo Park di Gianyar, Bali
Perancangan corporate identity rumah makan ikan bakar Cianjur
Perancangan komunikasi visual promosi accu Nagoya
Perancangan iklan layanan masyarakat dalam rangka mencegah pelanggaran lalu lintas di kota Surabaya dengan menggunakan media utama through the line
Perancangan desain grafis dalam promosi dan periklanan radio Kosmonita fm Surabaya
Perancangan corporate identity dan promosi uni flowers
Analisa efektivitas media promosi black canyon coffee dengan brand proposition "your second office" di Surabaya (studi kasus media koran)
Efektivitas iklan A flava click mint menggunakan epic model pada masyarakat Surabaya