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Integrated marketing communications : Strategic planning perspectives 2nd ed.

Author
  • Tuckwell, Keith J.
Additional Author(s)
-
Publisher
Toronto, Ontario: Pearson Prentice-Hall, 2007
Language
English
ISBN
0132199122
Series
-
Subject(s)
  • ADVERTISING
  • COMMUNICATION IN MARKETING
  • SALES PROMOTION
Notes
  • Appendix: p. 367 - 418
  • Glossary: p. 419 - 427
Bibliography. Index: p. 428 - 440
Abstract
-
Physical Dimension
Number of Page(s)
xxiii, 440 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00464/09658.802 Tuc I-Unavailable : Lost

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