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Integrated marketing communications : Strategic planning perspectives 2nd ed.
Author
Tuckwell, Keith J.
Additional Author(s)
-
Publisher
Toronto, Ontario: Pearson Prentice-Hall, 2007
Language
English
ISBN
0132199122
Series
-
Subject(s)
ADVERTISING
COMMUNICATION IN MARKETING
SALES PROMOTION
Notes
Appendix: p. 367 - 418
Glossary: p. 419 - 427
Bibliography. Index: p. 428 - 440
Abstract
-
Physical Dimension
Number of Page(s)
xxiii, 440 p.
Dimension
27 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00464/09
658.802 Tuc I
-
Unavailable : Lost
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