Integrated marketing communications : Strategic planning perspectives 2nd ed.

Author

• Tuckwell, Keith J.

Additional Author(s)

-

Publisher

Toronto, Ontario: Pearson Prentice-Hall, 2007

Language

English

ISBN

0132199122

Series

-

Subject(s)

• ADVERTISING
• COMMUNICATION IN MARKETING
• SALES PROMOTION

Notes

• Appendix: p. 367 - 418
• Glossary: p. 419 - 427

Bibliography. Index: p. 428 - 440

Abstract

-

Physical Dimension

Number of Page(s)

xxiii, 440 p.

Dimension

27 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00464/09	658.802 Tuc I	-	Unavailable : Lost