Brand risk : Adding risk literacy to brand management

Author

• Abrahams, David

Additional Author(s)

-

Publisher

Burlington, VT: Gower Publishing Company Limited, 2008

Language

English

ISBN

9780566087240

Series

-

Subject(s)

• BRAND NAME PRODUCTS-MANAGEMENT
• RISK MANAGEMENT

Notes

• Appendix: p. 193-200

Bibliography: p. 201-207. Index: p. 209-212

Abstract

-

Physical Dimension

Number of Page(s)

x, 212 p.

Dimension

25 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00691/09	658.827 Abr B	Library - 7th Floor	Available