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Brand risk : Adding risk literacy to brand management

Author
  • Abrahams, David
Additional Author(s)
-
Publisher
Burlington, VT: Gower Publishing Company Limited, 2008
Language
English
ISBN
9780566087240
Series
-
Subject(s)
  • BRAND NAME PRODUCTS-MANAGEMENT
  • RISK MANAGEMENT
Notes
  • Appendix: p. 193-200
Bibliography: p. 201-207. Index: p. 209-212
Abstract
-
Physical Dimension
Number of Page(s)
x, 212 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00691/09658.827 Abr BLibrary - 7th FloorAvailable

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