Marketing ROI : The path to campaign, customer, and corporate profitability

Author

• Lenskold, James D.

Additional Author(s)

-

Publisher

New York: American Marketing Association, 2003

Language

English

ISBN

0071413634

Series

-

Subject(s)

• CAPITAL INVESTMENTS-EVALUATION
• PROFIT
• RATE OF RETURN

Notes

Bibliography: p. 250 - 255. Index: p. 257 - 268

Abstract

-

Physical Dimension

Number of Page(s)

xiv, 268 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01847/09	658.1554 Len M	Library - 7th Floor	Available