Convergence marketing : Combining brand and direct for unprecedented profits

Author

• Rosen, Richard G.

Additional Author(s)

• Rosen, Jane C.

Publisher

Hoboken, New Jersey: John Wiley & Sons, Inc , 2009

Language

English

ISBN

9780470164938

Series

-

Subject(s)

• BRANDING (MARKETING)
• DIRECT MARKETING
• MARKETING

Notes

Index: p. 179 - 187

Abstract

-

Physical Dimension

Number of Page(s)

xv, 187 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02868/09	658.8 Ros C	Library - 7th Floor	Available