Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Convergence marketing : Combining brand and direct for unprecedented profits

Author
  • Rosen, Richard G.
Additional Author(s)
  • Rosen, Jane C.
Publisher
Hoboken, New Jersey: John Wiley & Sons, Inc , 2009
Language
English
ISBN
9780470164938
Series
-
Subject(s)
  • BRANDING (MARKETING)
  • DIRECT MARKETING
  • MARKETING
Notes
Index: p. 179 - 187
Abstract
-
Physical Dimension
Number of Page(s)
xv, 187 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02868/09658.8 Ros CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Peran public relations atlas sports club Surabaya yang dijalankan oleh divisi marketing untuk membentuk citra perusahaan melalui special event
Marketing power plays
Sikap konsumen mengenai brand baru hotel Gunawangsa
Peran marketing public relations redwoods restoran Surabaya dalam membina hubungan baik dengan publik eksternal
Peran marketing communication rock production dalam mempertahankan citra perusahaan
Promoting spell ELC using a marketing booklet
Marketing
Analisa pengaruh content marketing terhadap customer advocacy dengan social commerce dan customer experience sebagai variabel intervening pada Bukalapak