Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Convergence marketing : Combining brand and direct for unprecedented profits

Author
  • Rosen, Richard G.
Additional Author(s)
  • Rosen, Jane C.
Publisher
Hoboken, New Jersey: John Wiley & Sons, Inc , 2009
Language
English
ISBN
9780470164938
Series
-
Subject(s)
  • BRANDING (MARKETING)
  • DIRECT MARKETING
  • MARKETING
Notes
Index: p. 179 - 187
Abstract
-
Physical Dimension
Number of Page(s)
xv, 187 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02868/09658.8 Ros CLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Fungsi public relations yang dijalankan marketing PT. Prodential Life Assurance Surabaya dalam upaya menciptakan mutual understanding dan mutually symbiosis dengan publik eksternal
The art of marketing
Punk marketing
Motiasi pasien dalam memilih national hospital sebagai tempat berobat: (sebuah pendekatan teori expectancy - value model)
The Creative business guide to marketing
Conversations with marketing masters
Juicing the orange
Retail Rules