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Convergence marketing : Combining brand and direct for unprecedented profits

Author
  • Rosen, Richard G.
Additional Author(s)
  • Rosen, Jane C.
Publisher
Hoboken, New Jersey: John Wiley & Sons, Inc , 2009
Language
English
ISBN
9780470164938
Series
-
Subject(s)
  • BRANDING (MARKETING)
  • DIRECT MARKETING
  • MARKETING
Notes
Index: p. 179 - 187
Abstract
-
Physical Dimension
Number of Page(s)
xv, 187 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02868/09658.8 Ros CLibrary - 7th FloorAvailable

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